Sesames are a nature-blessed gift that is rich with nutrition and a great match for any kind of dish. Our goal is to make our customers healthy and happy through supporting their well-being with our sesame products.
We continue to produce delicious sesame products to bring joy to the everyday lives of people.
The philosophy of Shinyu (the employees of the Shinsei Group) is "Unwavering sincerity and reliability".
We produce healthy products that bring joy to people. And through distributing our products, we hope to spread the culture of health around the world. We pray for people's well-being, find joy in delivering health, and devote ourselves for accomplishing this mission.
The company name of Shinsei was derived from the corporate philosophy of "Unwavering sincerity and reliability".
In 1984 we established a new corporate philosophy. As we continue to strive in order to realize our original philosophy, we added the new principle of "Producing healthy products that bring joy to people. And through distributing our products, we hope to spread the culture of health around the world.", which is shared among the Shinyu (the employees of the Shinsei Group). We pray for people's well-being, find joy in delivering health, and devote ourselves for accomplishing this mission.
This is represented in our company symbol.
The orange colored "sun" symbolizes the grand nature. The green "S" is for "Shinsei", and together with the sun it represents the spirited human, or "health". People's greatest joy is "health", which is something that humans eternally seek. Shinyu vows to continue its operations in order to "spread the culture of health around the world", and strives to realize the corporate philosophy of Shinyu.
Shinsei is a food product manufacturer and "sesame is its core product. "Sesame" is an ingredient that has been familiar to people around the world for thousands of years. Each small grain is concentrated with natural nutrition and possesses infinite potentials.
Since our establishment, we have studied the possibilities of "sesame", and worked to support the promotion of health among people through producing "sesame". 2011 was our 50th anniversary since being founded, and we presented the corporate message of "Bringing joy to everyone". Our logo also represents this new message. This was to further solidify our reason of being as a company and ascertain our new pledge.
With regards to food safety, the Shinsei Industrial Park Sekigahara Factory and Nagoya Factory obtained the FSSC22000 certification in March 2015. We are continuing to further improve our operations in order to ensure an even higher level of safety for our customers.
"Nature and health" is what brings joy. Shinsei will continue with its endeavors to realize the corporate philosophy of "to be a company that prays for people's well-being, and finds joy in delivering health". We hope you continue to support Shinsei.
|Ethics of purchasing||The Shinsei Group chooses its raw ingredients as well as partners through comprehensive judgments based on quality, price, stable procurement, and environmental consideration.|
|Observance of legal and ethical standards||The Shinsei Group adheres to laws related with purchase activities and other stipulated requirements.|
|Fair trading||The Shinsei Group conducts fair and legitimate purchase transactions with all of its partners.|
|Social responsibilities||The Shinsei Group aims to protect resources/ preserve the environment through its activities, and carries out operations that fulfill its social responsibilities as a company.|
|Green procurement||The Shinsei Group carries out environmentally friendly purchase activities, and promotes green procurement.|