Company Message

Corporate
Message

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Sesames are a nature-blessed gift that is rich with nutrition and a great match for any kind of dish. Our goal is to make our customers healthy and happy through supporting their well-being with our sesame products.
We continue to produce delicious sesame products to bring joy to the everyday lives of people.

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Corporate philosophy of Shinsei

The philosophy of Shinyu (the employees of the Shinsei Group) is "Unwavering sincerity and reliability".
We produce healthy products that bring joy to people. And through distributing our products, we hope to spread the culture of health around the world. We pray for people's well-being, find joy in delivering health, and devote ourselves for accomplishing this mission.

Greeting from the President

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Spreading the culture of health
around the world

The company name of Shinsei was derived from the corporate philosophy of "Unwavering sincerity and reliability".
In 1984 we established a new corporate philosophy. As we continue to strive in order to realize our original philosophy, we added the new principle of "Producing healthy products that bring joy to people. And through distributing our products, we hope to spread the culture of health around the world.", which is shared among the Shinyu (the employees of the Shinsei Group). We pray for people's well-being, find joy in delivering health, and devote ourselves for accomplishing this mission.

The keywords of Shinsei are "Nature and Health"

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This is represented in our company symbol.
The orange colored "sun" symbolizes the grand nature. The green "S" is for "Shinsei", and together with the sun it represents the spirited human, or "health". People's greatest joy is "health", which is something that humans eternally seek. Shinyu vows to continue its operations in order to "spread the culture of health around the world", and strives to realize the corporate philosophy of Shinyu.

Bringing joy to people with our sesame products

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Shinsei is a food product manufacturer and "sesame is its core product. "Sesame" is an ingredient that has been familiar to people around the world for thousands of years. Each small grain is concentrated with natural nutrition and possesses infinite potentials.

Since our establishment, we have studied the possibilities of "sesame", and worked to support the promotion of health among people through producing "sesame". 2011 was our 50th anniversary since being founded, and we presented the corporate message of "Bringing joy to everyone". Our logo also represents this new message. This was to further solidify our reason of being as a company and ascertain our new pledge.
With regards to food safety, the Shinsei Industrial Park Sekigahara Factory and Nagoya Factory obtained the FSSC22000 certification in March 2015. We are continuing to further improve our operations in order to ensure an even higher level of safety for our customers.

"Nature and health" is what brings joy. Shinsei will continue with its endeavors to realize the corporate philosophy of "to be a company that prays for people's well-being, and finds joy in delivering health". We hope you continue to support Shinsei.

Corporate Policy

Quality / Safety policy

  • The Shinsei Group ensures that its policy is shared among all employees, and will commit to understanding the expectations as well as needs of our customers.
  • The Shinsei Group commits itself to providing healthy and satisfying products, and deliver "safety and reliability" to its customers.
  • The Shinsei Group prioritizes the safety of food products and hygiene. We make sure to establish communication with our customers and among all employees, and implement thorough risk management.
  • The Shinsei Group seeks for an effective food quality/ safety management system, and strives to maintain as well as improve the quality of its products.
  • The Shinsei Group clarifies the necessary skills for its operations, and works to raise awareness towards "quality", "safety/ reliability".
  • The Shinsei Group works to create a bright, creative, and positive working environment through its promotion of improvement activities.
  • The Shinsei Group adheres to relevant laws and stipulated requirements.
  • The Shinsei Group vows to contribute to society through providing "safe and reliable" products, and also makes sure to secure necessary profits for operating the company.
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Environmental policy

  • The Shinsei Group has established the "Environmental Management System", and consistently carries out improvement activities.
  • The Shinsei Group works to minimize resources, conserve energy, and reduce wastes with its business operations.
  • The Shinsei Group makes sure to rely on environmentally friendly actions in each of its business operations along with its partners.
  • The Shinsei Group adheres to laws related to the environment and stipulated requirements.
  • The Shinsei Group clarifies its environmental objectives and aims to raise awareness towards environmental conservation.
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Purchase guideline

Ethics of purchasing The Shinsei Group chooses its raw ingredients as well as partners through comprehensive judgments based on quality, price, stable procurement, and environmental consideration.
Observance of legal and ethical standards The Shinsei Group adheres to laws related with purchase activities and other stipulated requirements.
Fair trading The Shinsei Group conducts fair and legitimate purchase transactions with all of its partners.
Social responsibilities The Shinsei Group aims to protect resources/ preserve the environment through its activities, and carries out operations that fulfill its social responsibilities as a company.
Green procurement The Shinsei Group carries out environmentally friendly purchase activities, and promotes green procurement.

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